July 6th, 2007 12:55 amLEAKED INTERNAL MEMO; 'SiCKO' Has Capital BlueCross Exec Scrambling to Respond
He then assesses the film's impact: "[T]he impact on small business decision makers, our members, the community, and our employees could be significant. Ignoring its impact might be a successful strategy only if it flops, but that has not been the history of Moore's films ... If popular, the movie will have a negative impact on our image in this community."
The BlueCross memo then suggests a strategy in dealing with "Sicko" and offers the BCBS "talking points" to be used in discounting the film.
My heartfelt thanks to the employee who sent this to me.